Her Eau De Parfum By Burberry

The face of Her Eau de Parfum by Burberry is the British actress and model, Cara Delevingne, who captures the bold and youthful spirit of a Londoner. And if you like a sweet and sexy fragrance that's long lasting as well as lingers long in the memory, this latest offering from the iconic British fashion house is well worth the indulgence.

• What Is It: A new fragrance for women which captures the spirit of London.
• Why buy: It’s classy yet simple, fruity and floral, and the bottle has a bold, unusual design.
• The Details: Burberry Her Eau de Parfum costs rrp $140 for 50ml, and rrp $180 for 100ml, available from Myer, David Jones and Burberry stores nationally.

Road Test

Founded over 150 years ago, Burberry is an iconic brand which is arguably at the heart of British fashion. Its iconic Burberry trench coat is famous world wide - I have one myself dating back to 1984 – and which has proven to be a solid style investment, famously worn by Humphrey Bogart in Casablanca, and Audrey Hepburn at Breakfast at Tiffany’s as well as the late Diana, Princess of Wales. While the trench coat remains a Burberry pillar, however, the company has expanded and updated its collections over the decades, which includes making waves in the beauty industry. It launched its first fragrance, Burberrys for Men, in 1981 (when it was known as Burberrys with the “s”), followed by Burberry for Women in 1995 and a make-up line in 2009. While there have been a number of female fragrances since that first one, Burberry’s latest, simply called Her Eau de Parfum, is likely to become iconic at lightening speed. Created by master perfumer, Francis Kurkdjian, it is a vibrant, fruity and floral fragrance, which opens with red and dark berries, has floral notes of jasmine and violet at the heart, and floats on a base of dry amber and musk. According to Kurkdjian, Her Eau de Parfum is a memorable signature: “The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognise when someone is wearing it. It's a signature scent.” Like many other women, I feel that fragrance is an essential way to enhance your beauty, and this wonderful scent, which is sophisticated and elegant with a hint of sweetness, will linger alluringly in the memory, as well as on your skin and whatever your wearing.

Beauty In Travel Loves

• The fragrance - it’s memorable, and super sexy.
• The retro-feel curved bottle, which was inspired by the design of Burberry's first fragrance, 'Burberrys for Men', which launched in 1981. 
• It’s an ideal traveller fragrance as it can transition from daytime to nighttime.
• It’s also long wearing.

Insider Tips

• Maximise wearing your new fragrance by applying it right after you’ve showered -  your pores will be open, and they will soak up the fragrance effectively. 
• Always apply fragrance from the bottom upwards, so that you smell delicious all over, and focus on pulse areas, where the blood flows more, including wrists, neck, chest, inner thighs and knees.